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HULU PRIDEFEST


A VIRTUAL ONE DAY FESTIVAL TO RIVAL ALL LIVE STREAMING EVENTS.





Boost Experiential
Creative Direction: Emily Fife 
Talent Management: Marisa Kurtz
Production Partner: Active Theory
Motion Graphics: Alex Moy & Bravo Team

Even in a pandemic, Pride isn’t cancelled. For Hulu’s 2020 celebration, we created a one of a kind virtual experience to rival the onslaught of live streaming events during the month of June. PrideFest was an immersive one day festival, taking place on an interactive island in the sky. Using Active Theory’s Dreamwave platform as a base, and in only 4 weeks time, we built out custom avatars, a dynamic and sharable flower garden and a truly magical space to host a diverse line-up of LGBTQ+ talent.