Role: Illustrator, Visual Designer, Motion Designer

Art Director: Amanda Rodi
Challenge:

Developed a comprehensive branding toolkit for Amplify Education from the ground up, capturing Amplify ELA's unique personality and translated user feedback into visual marketing and sales collateral to drive brand loyalty and increase client revenue.

Worked closely with the Art Director to create the Literary Journey , a characteristic branding element of Amplify ELA's curriculum.


Idea:

Amplify ELA is a blended curriculum designed specifically for grades 6–8. The heart of every lesson is the text. We enable teachers to teach skills through texts and develop their students’ muscles for building meaning through reading. With Amplify ELA, students learn to dive into any complex text and make observations, grapple with interesting ideas, and find relevance for themselves.

Through our "Literary Journey Artwork" we designed this portal style illustration that includes characters, backgrounds, and texts from the units from the ELA curriculum, with the goal of captivating students and taking them on a journey of discovery and toward mastery.

All students deserve access to beautiful materials and strong educational opportunities. This commitment guides our content creation, text curation, and dedication to reaching every student where they are.



---
Marketing  Collateral




---
Artwork