Americans Move West



TEXTBOOK REDESIGN


Fall 2017
EDITORIAL DESIGN | UI DESIGN | ART DIRECTION
COURSE: ADVANCED TYPOGRAPHY

OBJECTIVE:

Using an existing textbook, re-design the format and all levels of typographic treatments, images, of the textbook provided.



Original Textbook:


My Thoughts:

When I think “textbook” I think corny pictures, poor design, and messy layouts. I wanted to reimagine what a textbook could look like, across platforms and deliverables, while still inviting a younger audience to engage in the content.

I chose Anton for my headlines, it's bold, condensed and reads as a western, contemporary font. Open Sans is the copy font, it's an open and friendly san serif, easily converted to digital platforms.